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Lace ‘Em Up partners with Hockey Canada Foundation Assist Fund

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Cannonball Sport & Education Fund to create more opportunities for young Canadians to play hockey

CALGARY, Alta. – In an effort to create more opportunities for Canadians to participate in hockey, Lace ‘Em Up has joined forces with the Hockey Canada Foundation Assist Fund starting this season. Lace ‘Em Up’s founder, Susan Anderson, has committed $1 million in funding to the Assist Fund over the next five years through the Cannonball Sport & Education Fund.

The Hockey Canada Foundation Assist Fund was launched in 2020 to provide hockey registration fee support for young Canadians who may not have been able to return to the game they love due to financial challenges resulting from the COVID-19 pandemic.

“The Cannonball Sport & Education Fund and the Hockey Canada Foundation understand what hockey can do to support the physical and mental health of youth,” said Susan Anderson, CEO of Cannonball Capital and founder of the Cannonball Sport & Education Fund. “We believe…

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