The wait is over and was worth it.
When the Professional Women’s Hockey League was founded in 2023, it was decided there wasn’t enough time before the inaugural season to create names, logos and jerseys they’d adorn. Therefore, teams debuted with geographic names on their jerseys along with unique color schemes.
In September, the PWHL revealed the team names and logos for its six franchises. On Thursday, the league showed what those logos look like on their official home and away jerseys, debuting in the 2024-25 season and available for fans to purchase.
“I am sure I’ll cry the first time I see someone wearing one of our jerseys in the wild, whether it’s at game or not in a controlled environment,” Amy Scheer, PWHL senior vice president of business operations, told ESPN. “I know I’m biased, but I really believe that our names and logos came out really wonderfully and that the jersey designs are just a great expression of our brands. They’re bright, they’re vibrant, they’re really fun.”
The jerseys were created in partnership with Creative Agency Flower Shop, Bauer Hockey and the PWHL teams. Kanan Bhatt-Shah, PWHL Vice President of brand and marketing, led the creative process.
Here are the new sweaters in the PWHL, including input from Bhatt-Shah.
Boston Fleet
The Fleet’s home jersey features a deep green base, complemented by oceanic blue accents on the shoulders, sleeve stripes and waist. The classic hockey design incorporates alternating bands of color, forming a wave-like pattern that evokes a strong connection to the sea. The wave motif is also found inside the team’s crest.
“There’s this sense of oceanic just enveloping this jersey,” Bhatt-Shah said.
Minnesota Frost
The Frost’s home jersey is intended to evoke the chilly spirit of Minnesota winters. White accents on the shoulders, arms and waist add a crisp, icy contrast, capturing the sharpness of the frozen landscape. The team’s crest can be found inside the player numbers.
“These white accents [are] really capturing [the] sharpness of a frozen landscape, but then add some lightness to it too,” Bhatt-Shah said.
Montréal Victoire
Anchored by the burgundy base, the Victoire’s home jersey reflects Montréal’s timeless elegance and strength. The…
Click Here to Watch the Video from www.espn.com – NHL…