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Inside the Utah Hockey Club’s plan for long-term success

Inside the Utah Hockey Club's plan for long-term success

SALT LAKE CITY — There are two versions of Ryan Smith. There’s the public-facing 40-something billionaire tech mogul who answers questions in a way that can be direct, earnest and open to admitting he might not have the right answer … or an answer at all.

That’s the version most people see. But there’s also another version of Smith that’s unapologetically Utahn. That version comes out in the way he talks about Salt Lake City, the state of Utah and the preconceived beliefs many people have about a place that they’ve likely never visited.

While the first version of Smith is the reason the Utah Hockey Club exists, it’s the second version that is hell-bent on ensuring that the franchise is going to thrive in the most Utah way possible.

“I put everything in Utah. They said we couldn’t build tech here, and we’d have to move to the Bay Area,” Smith said. “We couldn’t get venture funding here. We couldn’t IPO a company from here. We couldn’t sell. We proved every single person wrong.

“Then I think that people started believing, ‘Holy cow. What’s going on in Utah?’ That’s incredibly gratifying when you’re fighting for a bigger cause.”

This is the mission facing the Utah Hockey Club when it comes to achieving success long term. While the UHC is a new venture, the team relocated from Arizona where they were the Coyotes. Before that, they were the original Winnipeg Jets, relocating to the desert in 1996.

The club is trying to prove that Salt Lake City and Utah as a whole can support the NHL. It’s trying to prove that it can make hockey a staple, just like the Utah Jazz have been doing in the NBA for several decades.

Perhaps the most important point the Utah Hockey Club could make is that as Salt Lake City keeps growing, so could the city’s professional sports landscape.

“Utahns especially want to show they are more than a flyover state,” said Josh Furlong, a broadcaster and the sports director for KSL. “They recognize they are not going to be Los Angeles, Seattle or New York. They want to showcase what Utah has to offer. You have a rabid fan base that will support your team. I think you have a bunch of people who want to showcase that. I don’t know if it is some type of FOMO situation where they feel like they’re not being included. But they want to be in that mix among the best places.

“You want people to feel what you see. You have this beautiful…

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