Who is Beaty?
A character with big eyes, a heart-shaped face, and an aura of humility. Beaty is a lively and agile mascot who bounces around, spreading energy to everyone around it, always with a high pulse.
The pulse concept comes to life in his heart-shaped face, with lively, rosy cheeks and fur that shifts in a gradient, blending colors inspired by the Danish and Swedish flags. This color transition symbolizes their unity in hosting the 2025 IIHF Ice Hockey World Championship.
Read more about Beaty and its mission! Lets go!
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