Official Credit Card of the PHF since the landmark 2021 deal
Discover becomes first league partner with logo sticker on the front of all PHF player helmets, and first broadcasting presenting partner of all PHF games on ESPN+
BOSTON, MA – (January 20, 2023) The Premier Hockey Federation (PHF) in association with Discover Financial Services (NYSE: DFS) has announced a partnership extension through the remainder of the 2022-23 PHF season. The Official Credit Card of the PHF, Discover’s commitment to professional women’s hockey dates back to a landmark deal in January 2021, the largest in league history. The partnership continues to build new activations including the first-time placement of Discover logo stickers positioned on the front of all PHF player helmets for all seven teams, and a weekly player feature video series to augment their presenting partnership of live PHF broadcasts on ESPN+.
“Discover has demonstrated an unparalleled commitment to the PHF as a significant long-term partner that has helped advance the league in all facets,” said Jim Pfeifer, PHF Chief Marketing Officer. “Their belief in the PHF and support of its athletes on and off the ice over three seasons has been game-changing as we continue making history in our new era. We look forward to strengthening this relationship even further with a partner that shares our passion and goals for growing the game.”
“Discover is proud to continue our support of the Premier Hockey Federation and to be the Official Credit Card of the PHF,” said Jennifer Murillo, senior vice president and chief marketing officer at Discover. “The fact that our sponsorship directly impacts the amazing athletes on the ice and allows the PHF to grow the sport of hockey makes this partnership truly special. We are excited to watch how the rest of the season plays out and who will ultimately hoist the Isobel Cup in March.”
Discover’s feature video series titled ‘Inside the PHF’ began airing on last weekend’s ESPN+ broadcasts and will continue spotlighting PHF players and many of their incredible stories weekly for the duration of the season. The content builds upon last season’s five-part ‘Beyond the Rink’ series that highlighted trailblazing athletes Madison Packer, Mallory Souliotis, Saroya Tinker, Emma Vlasic, and Taylor Woods and how they are inspiring the next generation. Kaleigh Fratkin, a Boston Pride defender and eight-year PHF veteran, headlined the first segment of this…
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