The NHL’s Reverse Retro jerseys were a sensation two years ago, creating significant sales and conversation among hockey fans. Adidas felt the pressure of creating a sequel to that blockbuster with its 2022-23 season retro sweaters.
“How many amazing remix combinations are out there?” said Dan Near, senior director at adidas hockey. “We spent a lot of time debating about whether the franchise should evolve into something else or is this a sequel. We went with the latter.”
Like any sequel, there are a few differences from the original. The 32 new Reverse Retro jerseys feature more white sweaters than the 2020 collection. Please recall that because of the COVID pandemic, the 2020-21 season was played without interdivisional games. Now, Adidas hopes to see more retro vs. retro games, such as the Pittsburgh Penguins vs. Buffalo Sabres game on Nov. 2.
This line also features more embroidered and raised elements on the team logos, which is something that arrived when adidas started making jerseys with 50% recycled materials.
Another big difference was the level of anticipation. Near said that adidas is aware of all the speculation, mock-ups and social media scuttlebutt about this collection of jerseys.
“We’re excited about the speculation. I think if you look back at the first time we launched in 2020, it came out of nowhere. Nobody knew what it was,” Near said. “We didn’t announce it was coming back this time, but people seemed to know it was coming. The rampant speculation and energy is making this unique and exciting. We track it. We see what people are saying. Sometimes they’re right on the mark. Other times they’re on a completely different planet. Nothing is official until it’s official.”
But it wasn’t just the fans anticipating the next wave of Reverse Retro jerseys. The NHL teams were as well.
“There was plenty of meat on the bone to do this again,” Near said. “What made it unique the second time around is that you have the teams thinking ‘I want to win Reverse Retro.'”
Which ones were victorious? Here is our ranking of the 32 NHL Reverse Retro jerseys for the 2022-23 season. Keep in mind that we based this just on the jerseys themselves — some really cool elements will be revealed with the full uniform kits, but they didn’t factor in here.
What a concept: It’s only taken nearly 30 years, but a team that plays in South Florida finally has a jersey that’s evocative of South Florida.
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