Nothing struck the heart of a hockey purist like the announcement that ads would be coming to NHL jerseys.
Although it was assumed to be the next logical step when helmet ads were introduced, it hit different when the Washington Capitals were the first team to announce their jersey partner. The fear and worst-case scenario for many being that NHL players would eventually look like players in the European leagues, whose uniforms rival NASCARs in their ads per inch of real estate.
After a plethora of lead up and anticipation, the Columbus Blue Jackets became the next NHL team to announce their jersey sponsor. Starting in the 2022-23 season and locked in for the next two seasons following, the Safelite logo will adorn the top left of Blue Jacket jerseys.
Just as with their helmet ads, the Jackets have picked another sponsor whose logo was able to blend well with their existing scheme. (Amy Irvin / The Hockey Writers)
Despite the pressures to get a sponsor for the new season and the…
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