On Thursday, the Utah Hockey Club officially announced the next stage of selecting their future name. The team has narrowed the selection down to three: Mammoth, Hockey Club, and Wasatch. Utah will now begin quite possibly the final survey with fans to decide their permanent branding. Here are some things you should know.
The Next Stage Begins
The announcement on Thursday begins phase three of the eventual goal to give Utah an official name that will be permanently connected to the franchise. The team has allowed fans to vote on their favorite names ever since last summer. Eventually, Utah narrowed it down to six names for phase two of the process. Names included Hockey Club, Mammoth, Venom, Yeti, Blizzard, and Outlaws.
Now with the start of phase three, fans will vote on one of three names: Mammoth, Hockey Club, and Wasatch beginning on Jan. 29. However, unlike the prior two phases, only fans attending the next four Utah home games will be able to participate in the voting.
“This next iteration will be a little bit different because we’ll be sharing names and logos now,” SEG executive Mike Maughan said. “Because of that, the survey will only be done in-arena, because we can’t publicly share all of the logos at this time…At the next four games, we will have iPad stations all throughout the arena where fans can come and take this survey. They will see potential names and logos and have them paired together. For the first time, they’ll be able to vote with that context.”
Related: Potential Venues for a Utah HC Outdoor Game
As mentioned, this is the first time the team has revealed any potential logos. The Hockey Club and the Wasatch share the same logo, which is representative of a mythical creature that looks similar to the Winnipeg ICE logo. A mountain range is also featured near the top of the creature’s head. Meanwhile, the Mammoth logo is a mammoth’s head with long tusks. Both logos are colored in Utah’s now trademark mountain blue, rock black, and salt white.
The survey will ask fans what their favorite name and logo are. It will also show the logos and the names on merchandise and screens in Delta Center. The goal is to give fans what they think is best for their NHL team.
While Hockey Club is one of the final options, the branding will not be the same as the logos the team is using this season. The colors however will return despite the change in branding.
“We have different logos…
Click Here to Read the Full Original Article at The Hockey Writers…