It’s always an exciting time when a new NHL team comes into the league. It gets fans of the sport and the league excited to see what the team will be called, how their jerseys and logos will look, and what their colors will look like. With NHL Utah, it’s no different, except owner Ryan Smith decided to give the fans input on what his new team should be called. What was once 20 names has been narrowed down to six and now fans will go through a second round of voting to decide the final name. With that in mind, the three Utah writers at The Hockey Writers: Cooper Krigbaum, Parker Beh, and I decided to rank the final names. Here are the results.
6 – Hockey Club
Chase: I mean, come on. It’s lazy. There’s a reason why no other major league sports team has used “insert sport” club or team for longer than two years. Using Hockey Club gives you no identity and no branding. I can’t imagine a crowd chanting “Let’s go Hockey Club” being ideal as well.
Cooper: If we’re being honest, Utah Hockey Club is not an NHL team name. At the end of the day, it’s the uniqueness that makes a team name a team name; this just isn’t cutting it. It comes off as lazy, and you can only go so far with a logo with a name like this. I can’t imagine this is a fan favorite and for good reasons.
Parker: It is time to bring out the safety net with this one. This name gives off the NFL’s Washington Commanders’ “Washington Football Club” team name they had short term. While I could see the franchise going with this name for its inaugural season to consider its options fully, the name is bland. Also, the logo with this name will be simple.
5 – Mammoth
Chase: Mammoth and Blizzard were battling it out for my third and fourth placing, but I took Mammoth over Blizzard. Mammoth is another name on the list that relates to the state of Utah, as mammoth remains have been found all across the state. In addition, there is a ghost town in the state by the same name. I think you can do some great branding with the name as well. While it’s not my personal favorite, I do understand the hype behind the name, and I think the team could do a lot of cool stuff with it.
Cooper: This one just isn’t cutting it for me. Mammoth makes sense don’t get me wrong, it just doesn’t feel like a hockey name. Although, with the Seattle Kraken getting their team name, it wouldn’t shock me if Mammoth ended up winning the vote.
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