Hockey may be her first love, but Sarah Nurse also has a passion for creating content on social media to show fans her authenticity and personality
NOTE: This story was first published in August 2021. The beginning has
been updated with current information.
A lot has happened in Sarah Nurse’s life in the last 18 months.
On the ice, she won two IIHF Women’s World Championships and an Olympic
gold, setting records for points (18) and assists (13) in a single Olympic
tournament. Off the ice, she is growing her presence on social media and
working with her partners to produce engaging content.
“I think that I’ve evolved so much in the last few years,” Nurse says.
“Although I do have the same interests, I am just looking to continue to
raise the bar as high as possible and keep pushing different boundaries.”
One of her ground-breaking partnerships in the last year was with EA
Sports. Last August, Nurse was revealed as a cover athlete for NHL23 along
with Anaheim Ducks star, Trevor Zegras.
What’s better than one cover athlete?
Your two official #NHL23 cover athletes @tzegras11 and @nursey16 ⭐️⭐️
See the full reveal tomorrow
➡️ https://t.co/QhoZN09ldb pic.twitter.com/06XIVh92ud
— EA SPORTS NHL (@EASPORTSNHL) August 24, 2022
“I wanted to make sure that women were authentically integrated into the
game. I didn’t just want to be used as a figurehead checking a box or doing
something different,” she explains. “[EA Sports] really assured me that
they were going to have Trevor and I on the same level as professional
“I think all around, [the reaction to the cover] has been super positive.”
Nurse is excited to work on more meaningful collaborations as her career
continues to evolve.
“I’ve had such great relationships over the last few years,” she says. “I
want to continue really to elevate it and work with them in new and
different ways. I’m working on my own actual personal brand, and with the
help of my partners, I want to be able to do different collaborations with
them. They’re just so supportive of everything that I do.”
Read the original story about how Sarah is building her brand on and
off the ice below.
Photo credit: pam_tenwestphotography
A typical morning for Sarah Nurse begins with what you would expect from
any high-level athlete. With hockey as her No. 1 priority, she begins her
day with training and then hits the ice for a morning skate.
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