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Jets’ South Asian Heritage Night

Winnipeg Jets Celebrate

On Feb. 11, the Winnipeg Jets will host the franchise’s first South Asian Heritage Night, presented by Canada Life. The team will take on the Chicago Blackhawks while celebrating South Asian heritage with specialty jerseys featuring a unique logo, an auction supporting Punjabi Community Health Services Manitoba, merchandise, and South Asian food and cultural performances at the Canada Life Centre. 

This is the Jets’ second Heritage Night of the season – their first was Filipino Heritage Night in November. With over 60,000 people of South Asian descent calling Winnipeg home, this should be a special evening. Here’s what to expect next Saturday night.

South Asian Jets Logo and Jerseys

The Winnipeg Jets Creative Services team worked with Charmi Sheth, a graphic designer from Winnipeg, to create the South Asian Jets logo that will appear on the Jets’ jerseys during warmup. They also worked with the creative director at Ethnicity Matters, Waseem Shaikh, to help guide them throughout the creative journey. Ethnicity Matters is an agency that specializes in working with people to seize multicultural opportunities and engagement with cultural communities in a way that is both meaningful and impactful.

Related: Jets’ New Logo, Filipino Heritage Night, and More

Josh Dudych, the director of creative services with True North Sports and Entertainment, explained the importance of hosting these nights saying, “we want to make sure that fans that might not otherwise feel that they’re seen are seen and acknowledged and feel that they have a place in our Winnipeg Jets family.” 

Winnipeg Jets celebrating while wearing their classic jerseys (Amy Irvin / The Hockey Writers)

The actual design of the South Asian Heritage Jets logo is inspired by the traditional art form Rangoli, which signifies happiness and good luck and is practiced mostly during celebratory events. The details that fill the Jets’ logo are inspired by Henna patterns and Bandhani designs. 

Our South Asian Jets logo is inspired from Rangoli, a traditional artform practiced during celebratory occasions and meant to bring happiness and good luck 💙❤️

Bright patterns also feature in the background of the Jets’ South Asian Heritage Night online posts and graphics. These colours and designs represent the diversity and vibrancy of the various cultures that make up the South Asian community and are inspired by South Asian textiles, including Bandhani, Phulkari and the Saree.

Supporting Punjabi…

Click Here to Read the Full Original Article at The Hockey Writers…